İçeriğe geç

Guides · 5 min read

What is a social media agency, and what does it do?

A social media agency grows your brand on Instagram, TikTok, Facebook, YouTube and LinkedIn. Here is what that includes and how to tell a good one apart.

A social media agency is a professional team that grows a brand's presence on platforms like Instagram, TikTok, Facebook, YouTube and LinkedIn through strategy, content production, ads and community management.

What does a social media agency do?

  • Strategy and positioning: which platform, which message, which audience.
  • Content plan: a monthly calendar sent for approval.
  • Production: Reels, TikTok videos, photos and design.
  • Publishing and optimisation: the right format at the right time.
  • Ads: paid campaigns that bring content to the right audience.
  • Community management: replies to comments and messages, steering them towards sales.
  • Reporting: measuring performance and planning the next month.

Followers or customers?

Many social media agencies measure success in followers and likes. But revenue comes from messages, bookings and sales. We build social media as a sales channel: every piece of content and every ad leads into an enquiry flow.

Ask the right question: "How many messages and sales came from social media this month?" If your agency does not report it, it is measuring the wrong thing.

Five signs of a good social media agency

  • Accounts and ad accounts are owned by you.
  • It produces content itself instead of asking you to send it.
  • It runs ads and organic content together.
  • Its reports include enquiries and sales.
  • Its contract is clear and easy to read.

Frequently asked questions

Can a social media agency work remotely?

Yes. Social media management runs fully online; filming can be planned with you.

What does a social media agency cost?

It varies widely with scope. Our plans start at $1,000 per month; see our social media agency pricing guide.

Next step

Tell us about your business

Fill in the short form. We review your business and reply within 24 hours with a proposal.

WhatsApp · +90 541 448 75 61
What do you need?
WhatsApp